Gendered White Lies: Women Are Given Inflated Performance Feedback Compared With Men

Abstract

Are underperforming women given less truthful, but kinder performance feedback (“white lies”) compared with equally underperforming men? We test this hypothesis by using a “benchmark” of truthful (objective) evaluation of performance and then either manipulating (Study 1) or measuring (Study 2) the extent to which the feedback given to women is upwardly distorted. In Study 1, participants were asked to guess the gender of an underperforming employee who had been given more or less truthful feedback. Participants overwhelmingly assumed that employees who had been told “white lies” were more likely to be women. In Study 2, in a naturalistic feedback paradigm, participants gave both quantitative and qualitative feedback to a male and a female writer directly. Participants upwardly distorted their original, gender-blind, quantitative evaluations of women’s work and gave more positive comments to women. The findings suggest that women may not receive the same quality of feedback as men.