Abstract
Consumer responses to 3D online shopping malls are influenced by their attitudes toward technology. This study examines the consumer differentiation according to technology readiness, compares customers with different technology readiness in terms of their …
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CITATION STYLE
APA
Yang, H.-S., Jung, H.-J., Youn, C.-R., Choi, Y.-J., & Lee, Y.-R. (2011). Effects of Consumers’ Technology Readiness on Telepresence and E-loyalty toward 3D Online Shopping Mall. Journal of the Korean Society of Clothing and Textiles, 35(6), 659–669. https://doi.org/10.5850/jksct.2011.35.6.659
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