Organizational Ambidexterity in Emerging Markets: A Bibliometric Analysis

Abstract

Organizational ambidexterity, defined as the ability to balance exploration and exploitation, has become increasingly relevant in emerging markets, where institutional shortcomings, economic volatility, and resource constraints demand adaptive strategies. This study addresses this gap through a bibliometric and thematic analysis of 97 peer-reviewed publications from 2009 to 2024, using tools such as VOSviewer and Biblioshiny. The analysis combines performance indicators with scientific mapping techniques to reveal the intellectual structure and thematic evolution of the field. The findings reveal a growing body of research focused on ambidexterity in emerging markets, with increasing academic attention since 2020. Key thematic areas include leadership, dynamic capabilities, technological innovation, and institutional influences. This study contributes to the literature by synthesizing fragmented knowledge, identifying theoretical foundations, and outlining future research directions. It also offers practical insights for academics and managers seeking to implement ambidextrous strategies in emerging markets.