An Exploratory Analysis of Mobile Banking Adoption and Consumer Behaviour in Coimbatore City

Abstract

Any type of banking transaction like checking account balance, credit applications, payments and transfers using a smart mobile device or a personal digital assistance is termed as mobile banking which is also referred as M-Banking or SMS Banking. The current study is an attempt to find out how and why people prefer mobile banking for their usage by collecting data from fifty of mobile banking users in Coimbatore city in the month of December 2018. The precise aims of the study are (i) to estimate the consumer’s choice in the selection of mobile phones, brand and network, (ii) To find out the extent of mobile banking usage and (iii)To identify the mobile banking knowledge awareness spread among general people or bank customers. The study reveals that mobile banking users are young generation and education has a greater influence in the usage of mobile banking. In the country like India, the analysis revealed that the need for offering customized and enhanced services are essential.