Medios de comunicación impresos y realidad aumentada, una asociación con futuro

Abstract

Augmented Reality (AR) is an innovative display technology that is finding applications in various academic disciplines and professional settings. AR can be used to create immersive experiences by overlaying virtual objects over real-world environments. Its versatility and astonishing capabilities have led to its widespread use in journalism and advertising. The authors of this paper have been researching perceptions and usability of AR for several years, focusing particularly on print media, a publishing sector whose precarious situation means it needs to consider the potential of emerging technologies. The methodology is based on questionnaires and surveys to gather data from future communications professionals, following interactive demonstrations of AR. The quantitative data obtained was then processed statistically. Subsequent data analysis revealed that AR is viewed positively by respondents, and seen to hold significant potential for the needs of the communications industry.