Aspek Kemudahan Kegunaan Fitur Layanan dan Cashback Terhadap Keputusan Penggunaan Gopay

Abstract

GoPay is an electronic wallet service that facilitates online payment transactions using the GoJek application which attracts many enthusiasts in Indonesia. This study aims to examine the effect of convenience, benefits, service features, and cashback on the decision to use Gopay. Quantitative descriptive method used in this research begins with data collection, processing and presentation of results through tables and pictures. This research was conducted on several gojek users in the city of Makassar, especially students of the Nobel Institute of Technology and Economics in Indonesia. Probabily sampling, a sample of 100 respondents will be used to carry out the process of data analysis using multiple linear regression analysis method. The results of the study found that convenience, benefits, service features and cashback had a positive and significant effect on the decision to use Gopay.