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ANALISIS PERILAKU KONSUMEN TERHADAP NIAT MEMBELI MELALUI SIKAP DAN INTENTION TO ENGAGE PADA MEDIA SOSIAL

  • Wijaya J
  • Berlianto M
Journal of Management and Business Review (2020) 17(2) 137-154
DOI: 10.34149/jmbr.v17i2.173
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Abstract

Penelitian ini bertujuan untuk menginvestigasi pengaruh positif dari perceived usefulness, compatibility, enjoyment, kredibilitas, peer communication terhadap sikap, menginvestigasi pengaruh positif sikap terhadap intention to engage, dan mengivestigasi pengaruh positif …

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APA

Wijaya, J. P., & Berlianto, M. P. (2020). ANALISIS PERILAKU KONSUMEN TERHADAP NIAT MEMBELI MELALUI SIKAP DAN INTENTION TO ENGAGE PADA MEDIA SOSIAL. Journal of Management and Business Review, 17(2), 137–154. https://doi.org/10.34149/jmbr.v17i2.173

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