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Value-Enhancing Effects of Psychological Ownership on Consumers’ Mental Accounting:

  • Nishimoto A
  • Katsumata S
Japan Marketing Journal (2023) 43(1) 53-65
DOI: 10.7222/marketing.2023.037
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Nishimoto, A., & Katsumata, S. (2023). Value-Enhancing Effects of Psychological Ownership on Consumers’ Mental Accounting: Japan Marketing Journal, 43(1), 53–65. https://doi.org/10.7222/marketing.2023.037

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