The Dr. House Effect: Experts' Impoliteness Influences Persuasion

  • Garcia‐Marques T
  • Silva R
  • Loureiro F
  • et al.
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Abstract

We examine whether polite or impolite speech affects experts' persuasiveness. Across three studies, experts using impolite language proved more persuasive than when polite (as portrayed by the Dr. House TV character) informing persuasion and politeness research.

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Garcia‐Marques, T., Silva, R., Loureiro, F., & Lapa, A. (2026). The Dr. House Effect: Experts’ Impoliteness Influences Persuasion. PsyCh Journal, 15(1). https://doi.org/10.1002/pchj.70081

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