Mitos Dan Legenda Dalam Industri Budaya (Studi Kasus Mitos dan Legenda di Masyarakat Kota Cilegon

Abstract

Nowdays, we can say that culture industry now become a phenomenon. The culture industry concept is a thesis proposed by Adorno and Horkheimer of the Frankfurt school. It contends that culture industries exist to enforce (and reinforce) the capitalist ethos. Of course, we can’t separate these studies from several terms like commodity, capitalism, and pop culture because its related each other. This paper tries to describe how culture industry influence many aspects in our life especially in both of myths and legends. There is a great formula in capitalism that everything in our world can be exchanged into various of commodities which can sell to the market.