Determining trust based examination on social networks for hotel recommendation

Abstract

The objective of this research work is to enhance the performance of a novel recommendation site for tavern by mining the data about all kinds of hotel in websites. When we are about to view the rating of a hotel given by other people, we can’t rely accurately on it as there are many fake reviews. So we can overcome the problem by viewing only the ratings given by our friends and friends of friends in our trusted network. TrustSVD algorithm considered for ensuring this. By considering both the implicit and explicit opinions of ratings the predictions are made. The proposed technique is used to merge with social trust information thus from that we can get the trusted network. Thus, by using the trusted network reviews we can avoid the fake reviews. In case of cold start and data sparsity problem the friends of friends list is considered.