Journal Article

Exploring the drivers of status consumption for the wedding occasion

International Journal of Market Research (2015) 57(2) 179-202
DOI: 10.2501/IJMR-2015-017
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Mann, B. J. S., & Sahni, S. K. (2015). Exploring the drivers of status consumption for the wedding occasion. International Journal of Market Research, 57(2), 179–202. https://doi.org/10.2501/IJMR-2015-017

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