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Consumer satisfaction - an unattainable ideal?

  • Erasmus A
  • Donoghue S
Journal of Family Ecology and Consumer Sciences /Tydskrif vir Gesinsekologie en Verbruikerswetenskappe (2010) 26(2)
DOI: 10.4314/jfecs.v26i2.52739
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Abstract

Verbruikerstevredenheid,'n na-aankoopevaluering dat 'n gekose produk aan 'n verbruiker se verwagtinge voldoen of dit oortref (Engel et al, 1995), word algemeen as die ideale uitkoms van verbruikersbesluitneming voorgehou. Verbruikerstevredenheid verlig die interne …

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APA

Erasmus, A., & Donoghue, S. (2010). Consumer satisfaction - an unattainable ideal? Journal of Family Ecology and Consumer Sciences /Tydskrif Vir Gesinsekologie En Verbruikerswetenskappe, 26(2). https://doi.org/10.4314/jfecs.v26i2.52739

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