Fintech Adoption in Non-Banking Sector: A Technology Acceptance Model Perspective

Abstract

Fintech or financial technology originated in India as a fairly young sector. Non-banking financial companies (NBFCs) in India performs a vital role in meeting the monetary needs of the individuals and businesses and are now more concentrated on developing disruptive technology-driven solutions that enable the smooth creation, launch, deployment and execution of customized products and services. In this scenario, this study tries to understand the Fintech adoption behaviour of customers of NBFCs. It also aims to understand important demographic trends in Fintech adoption behaviour. The research is basically centered on the Technology Acceptance Model, which combines brand and service trust in order to explain the impact on behavioral intention. This study is undertaken as an exploratory study among the customers of NBFCs in Kerala during a period of three months in 2019. Using Confirmatory Factor Analysis, it’s found that the model is a good fit and hypothesis path analysis proved that all variables that were considered affect behavioral intention positively. It is also found some demographic factors embracing Fintech.