Management of generation Z staff in the digital economy

Abstract

This article is a continuation, which examines the difference between generations and their common qualities for forming a successful team, but with a focus on generation Z. Materials on the comparison of generations X and Y are published in the journal Vestnik PNIPUV in the article Team building in the digital economy [1]. This article presents an analysis of the current state of generations X and Y with the relevant research points and recommendations for team building of personnel of generations X and Y. In 2019, at the time of the publication of the first part of the article, our team started a project to conduct their research in the part of Generation Z. Participants in this study were young people born between 2003 and 2005. The study ended in January 2021. A total of 1,14 people were interviewed during the period: high school students, university students, and first-and second-year students of universities in the cities of Moscow, Samara, Nizhny Novgorod, Novokuibyshevsk, Syzran.