AI-Powered Scoring for Creative Thinking: Methods and Challenges in PISA Assessment

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Abstract

The introduction of the PISA 2022 Creative Thinking assessment underscores the growing need for scalable, valid, and reliable methods to evaluate creativity in international large-scale assessments. Traditional human scoring, while nuanced, is time-consuming, costly, and subject to inconsistencies. This paper explores recent advances in artificial intelligence (AI) and natural language processing (NLP)—particularly transformer-based large language models (LLMs)—as promising alternatives for automated scoring. We review three methodological approaches: (1) unsupervised methods using semantic distance, (2) supervised fine-tuning with labeled data, and (3) few−/zero-shot learning using prompt-based inference. Empirical findings from verbal and visual creative tasks show that AI-based scoring systems can approximate human ratings with substantial accuracy (r = 0.70–0.85), even across different languages and task formats. A case study using the PISA Book Covers task demonstrates convergence between AI and human scores, with reliability levels comparable to traditional scoring. However, key challenges remain, particularly regarding cross-cultural comparability, bias mitigation, and interpretability. We discuss psychometric strategies (e.g., Many-Facet Rasch Models) to model these issues and propose future directions, including scoring of distinct creativity dimensions and developing transparent, open-source platforms. If rigorously validated, AI-based scoring offers a feasible and equitable path forward for assessing creativity globally.

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Primi, R., Beaty, R. E., Benedek, M., Dumas, D., Organisciak, P., Patterson, J. D., … Piacentini, M. (2026). AI-Powered Scoring for Creative Thinking: Methods and Challenges in PISA Assessment. Journal of Creative Behavior, 60(1). https://doi.org/10.1002/jocb.70082

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