Mercado de mel natural: Competitividade nos preços de exportação

Abstract

The Brazil, for its tropical climate and wide territorial area, has great potential to expand their participation in the honey market. The production of honey, such as other non-timber products, have social and environmental benefits, it provides the generation of income in small rural properties without the need for forest deforestation. However, the honey international market is still little explored in Brazil and its development still lacks information. This article analyzes the international competitiveness of Brazilian natural honey export through knowledge of substitution elasticities. The Brazil-Argentina and Brazil-China relations, the largest exporters of natural honey, pointed differentiation by product, as presented elasticities inelastic replacement, indicating that natural honey importing countries buy such a product associating it with the country of origin. In relations between Brazil and Germany, Brazil, Mexico and Brazil-Hungary the magnitude of the elasticity of substitution of factors points to the existence of competition between Brazil and the countries mentioned via price of honey, and there is no product differentiation by country of origin. On the other hand, Brazil, Canada and Brazil-Spain relations have no significant substitution elasticity coefficients statistically, indicating absence or low competition in the Brazilian natural honey with the Canadian product and the Spanish. In this case, it is concluded that, with respect to Argentina, China, Canada and Spain to expand market share through price reduction shows ineffective.