Journal Article

Comparative marketing measures of societal quality of life: Substantive dimensions in 186 countries

Journal of Macromarketing (1997) 17(1) 25-38
DOI: 10.1177/027614679701700104
42Citations
Citations of this article
10Readers
Mendeley users who have this article in their library.
Get full text

Abstract

Annual ratings of seven comparative marketing measures of societal quality of life (QOL) in 186 countries were analyzed to understand the nature of QOL related to commerce. Confirmatory factor analyses and other multivariate analyses showed evidence for three substantive dimensions of QOL: benefits, costs, and sustainability.

Cite

CITATION STYLE

APA

Peterson, M., & Malhotra, N. K. (1997). Comparative marketing measures of societal quality of life: Substantive dimensions in 186 countries. Journal of Macromarketing, 17(1), 25–38. https://doi.org/10.1177/027614679701700104

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free