Perspectives on Digital Content Markets: A Literature Review of Trends in Technologies, Business and Consumer Behaviour

Abstract

In this paper, we focus on digital content markets (DCMs), which havetypically been seen as an offspring of technological and businessinnovations. However, recent trends indicate that these two perspectivesare not enough when attempting to understand how DCMs actually work.Technology is obviously a prerequisite for business innovations, whichin turn provide new possibilities for consumers. Nevertheless, consumerbehaviour is not only a result of technological and businessinnovations, but by itself a crucial factor of DCMs, and therefore alsoan important focus of study. In this paper, we attempt to clarify thegeneral view of DCMs by carrying out a literature study that is based onthe above mentioned three perspectives: technology, business andconsumer behaviour. As a result of our study, we present some criticalissues that need to be taken into account when developing ways oftrading and distributing digital content.