DESTINATION MANAGEMENT SUPPORT SYSTEM AND INTELLIGENT DESTINATION GUIDE FOR NATURAL DESTINATIONS

Abstract

As a meaningful contribution to digital transformation in the tourism industry aiming to harmonize the needs and preferences of visitors with nature protection, a comprehensive and scalable destination management support system has been designed and developed. It is based on principles of carrying capacity and applies a systemic approach to tourism and destination. In close cooperation with area experts from Broumovsko, Bohemian Paradise, Iron Mountains, and Bohemian Switzerland, multifaceted models of the territories have been constructed, including visitation monitoring time series, paths and routes, and other geographical data. It also includes an extensive interpretative dataset containing geolocalized semantically tagged photos and short texts in several languages, which has been created according to a developed methodology. The system aid participative destination management via readily available visualization of data coming from a variety of sources, including calculated predictions. Using the same models and data, flows of visitors can be influenced via a gamified mobile tour guide application. The main steps involved in implementing the system as well as its main characteristics are briefly described in the paper.