Changing user needs and motivation to visit a website through ad experience: A case study of a university website

Abstract

An organization's website is one of its most crucial part in supporting the success of an organization. It can be used as a media campaign and acquaintanceship. Because of its importance, then user engagement is needed. User engagement is a crucial mediator in the process of persuasion involving interactive media. The user's engagement in building the organization's website is still low, especially on the university website. In this article, we developed a university web with a push notification to attract the user. Push notification implies not only a change in the interface between users and technology; they also imply changing user dynamics and patterns of use. This article discussing the use of push notifications can change the interest and motivation of web users. The questionnaires analyzed with User Experience Questionare+(UEQ+) conducted on respondents identified that users' motivation to open and contribute to revisit websites increases.