Pengaruh Learning Organization Dan Innovation Strategy Terhadap Daya Saing Bawang Putih Di Kabupaten Temanggung

Abstract

AbstractThe problems faced in the development of garlic production in Temanggung regency are the competitiveness of garlic in Temanggung regency is still low due to the inadequate ability of garlic farmers and institutions the garlic farmers group has not been able to create an Innovation Strategy through the use of technology in garlic cultivation. This research is a quantitative study to determine the effect of Learning Organization and Innovation Strategy on Garlic Competitiveness in Temanggung Regency. The study was conducted with a total sample of 73 farmer groups from 90 existing farmer groups in 3 garlic center districts namely Bulu District, Parakan District, and Kledung District. Data processing uses Structural Equation Modeling (SEM) analysis using the Partial Least Square (PLS) approach. The results of the analysis in this study indicate that (1) There is no direct influence of Learning Organization on Garlic Competitiveness, (2) there is a direct effect of Innovation Strategy on Garlic Competitiveness, (3) there is an indirect influence of Learning Organzation on Garlic Competitiveness through Innovation Strategy, and (4) there is a direct influence of Learning Organizations on Innovation Strategy.Keywords : Learning Organization, Innovation Strategy, Competitiveness, and Garlic.