Measuring Accounting Professionals Perception on use of AI Based Accounting Practices in India

Abstract

Accounting as a progressive domain of knowledge is now ready to adapt new changes and understand how to effectively respond. Artificial intelligence (AI) has brought new challenges and solutions of old problems. It is intense technology not for replacing people but for improving importance of purely human skills like enthusiasm, creativity or empathy: all essential aspects of profession. AI is used for enhancing the human experience for decision making. This means deleting the monotonous work out from employee’s schedule and converting their skills towards managerial decision making. It deals with Large volumes of information that previously used to be succeeded by workforces are now controlled by AI while they can contentedly examine it. Composite altering patterns can be accustomed very easily in the data. These arrangements are extremely dependable than the previously tracked techniques. This research paper analyses measures the use of AI in accounting, auditing and recruiting with measuring its benefits and challenges. For this purpose a sample of 104 accounting professionals were taken and analysed by using regression method with SPSS software and revealed the hidden potentials of AI in the area of accounting profession.