Investigating the Impact of Supply Chain Management and Marketing Strategies on Organizational Performance

Abstract

Today, with the growth and development of marketing methods, their impact on the business environment cannot be ignored. The use of marketing and supply chain management enables organizations to succeed in creation of a greater value for customers and other interested people. Accordingly, after determining the objectives, variables and factors of designing the corresponding measurement tool(s), preliminary field studies and validation of the data measurement tool(s), preparation of the final questionnaire and its distribution among the relevant experts, according to the number of the statistical population which is equal to 1000, 390 samples were selected using Cochran method. Structural equations have been used in the field of statistical analysis results of the research questions and the PLS statistical software was selected. After investigation of the data, a significant positive relationship was found between the variables, the model had a good fit, and finally, the developed model was approved.