Adoption of Design Thinking, Agile Software Development and Co-creation: A Qualitative Study towards Digital Banking Innovation Success

Abstract

Digitalization in the financial sector challenges banking institutions to develop new methods of innovation processes by incorporating current concepts such as design thinking (DT), agile software development (ASD), and co-creation. This qualitative study is based on empirical research conducted at three Indonesian banks. Semi-structured interviews with three IT executives and a questioner of 31 middle managers participating in digital banking efforts were used to gather data. A Systematic Literature Review based on Kitchenheim processes generates keywords in the VOS Viewer software. NVIVO 12 qualitative software is employed to aid data analysis for illustrating the process integration. The research's contribution is identified, including process integration, obstacles, potential solutions, and enhanced framework on adopting DT, ASD, and Co-creation.