Study on Application of ARCS Motivational Model on Cross-Border E-Commerce Course Design

Abstract

The robust development of Cross-border E-commerce (hereinafter as CBEC) has greatly boosted the global economy, accompanied by researches on cultivation of talents needed in CBEC. The cultivation largely depends on the school course designs. The authors conduct a case study of a college in China combined with quantitative questionnaire to analyse the effects of CBEC course design on the basis of ARCS model. The study results show that the four strategies based on ARCS model are proved to be fairly effective. Most students respond well to the teaching strategies. Thus, this study has extended the study of ARCS model to a fresh education context and offers some insights for the research in teaching of CBEC courses.