EXPLORING THE KEY SUCCESS FACTORS FOR SUSTAINABLE E-COMMERCE ADOPTION IN SMEs

Abstract

The Internet has introduced trade and commerce to newer possibilities, which is e-commerce. E-commerce has a tremendous impact on processes and practices where the internet is used for advertising any products or services, taking orders through the internet, e-payment systems, and supplying goods to the consumers. Compared to traditional trading systems, deficiencies of businesses, but now e-commerce has become a 'boundary crossing' for the new businesses with several unique models based on technology adoption. The developing countries are adopting e-commerce in businesses, whether the companies are micro-level or medium level. This research aims to examine the key success factors of ecommerce adoption for sustainable SMEs. This research utilizes the TOE framework. The data of research is collected through a questionnaire from Bangladesh’s Small and Mediumsized Enterprises. The findings of the research showed that technological, organizational and environmental factors have a profound influence on the adoption of e-commerce. The role of organizational factors is limited. Perceived complexity, compatibility and relative advantage, information intensity, management support have a big impact on Bangladesh's adoption of ecommerce. The government of Bangladesh has initiated several models for adopting ecommerce, though the complexity factor is a barrier in the way of e-commerce adoption. If the compatibility is improved, the sustainability of SMEs in Bangladesh will observe a major change to compete with the international standards of quality. The results of the study have been drawn over Smart PLS version 3.0.