A hierarchical model of self-determined motivation for thrift shopping behavior

  • Oh K
  • Choi Y
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Abstract

… I. Introduction A great deal of research has long devoted to the utilitarian and hedonic constructs of purchasing motivation within the field of consumer behavior, even in the online shopping environments (Bridges & Florsheim, 2008) …

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Oh, K., & Choi, Y.-J. (2017). A hierarchical model of self-determined motivation for thrift shopping behavior. The Research Journal of the Costume Culture, 25(3), 327–339. https://doi.org/10.7741/rjcc.2017.25.3.327

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