Financial Literacy and Investment Behaviour among Indian Youth: A Post-Digital India Perspective

Abstract

The digital revolution in India, marked by rapid growth in mobile banking, fintech platforms, and UPI-based transactions, has reshaped financial behaviour, especially among the youth. This research strives to investigate the degree of fiscal knowledge regarding how it impacts the investment decisions of young Indians in the post-Digital India era. Using a planned survey, material was gathered from 150 undergraduate and postgraduate students aged 18–25 across urban and semi-urban regions. The analysis revealed that while awareness of digital financial tools is high, comprehensive financial literacy—especially regarding risk assessment, long-term planning, and investment diversification—remains limited. The most popular investment products were mutual funds, fixed deposits, and online gold, and a sizable percentage of respondents based their choices on peer networks and social media. The report emphasises how urgently focused financial education initiatives are needed to address the knowledge and access gap. It is anticipated that the results would help fintech businesses, educational institutions, and politicians create financial strategies targeted at young people.