ICT-Driven Growth and Diversification: The Case of Nigeria’s Entertainment Industry

Abstract

The paper explores the nexus between information and communications technology (ICT)-driven entertainment industry and the growth and diversification of the Nigerian economy, using available quarterly data for the period 2010Q1-2013Q4. Deploying a matrix of four models implemented through the ordinary least squares, and the fully modified OLS regressions, the empirical evidence is in favour of enhanced growth and diversification, driven by the adoption of information and communications technology in the entertainment industry. A comprehensive policy framework is recommended to enhance productivity in the entertainment industry and exploit the gains from the country's integration into the information-driven global economy.