Impact of Green Financing on Corporate Reputation and Performance: The Mediating Role of Sustainability Practices

Abstract

This study investigates the impact of green financing on corporate reputation and financial performance, with the mediating role of sustainability practices in Pakistan. The research focuses on the districts of Lahore, Faisalabad, Sargodha, and Sialkot. Using a quantitative approach, data were collected from 350 respondents across industries such as textiles, energy, and agriculture through structured surveys. Statistical analysis via SPSS 25 and Structural Equation Modeling (SEM) revealed that green financing positively influences corporate reputation and financial performance, with sustainability practices amplifying these effects. The findings highlight the importance of integrating green financing and sustainability practices to enhance corporate outcomes, stakeholder satisfaction, and long-term profitability. This study contributes to sustainable business literature and offers actionable insights for organizations and policymakers.