SISTEM PENGAMBILAN KEPUTUSAN DALAM PEMILIHAN SEPEDA MOTOR MATIC HONDA DENGAN MENGGUNAKAN METODE ANALYTICAL HIERARCHY PROCESS (STUDI KASUS: CV. DARMIN MOTOR KOTA TANGERANG)

Abstract

In the selection of Honda Honda motorcycles, of course consumers want to get the best and right choice. On CV. Darmin Motor Tangerang City has a factor in the assessment. This assessment is based on criteria and alternatives such as price, design, product quality and other brands of Honda Motorcycle. Almost every consumer wants a matic motorcycle that is affordable, fuel efficient and comfortable to use. This decision support system uses the method (AHP) as a process in determining the best matic motorbikes. This can be useful to facilitate a decision-making related to a problem of selecting Honda Motorcycle so that there will be many criteria and alternatives for consumers. In this study, data acquisition was obtained from the results of the questionnaire. The data that has been obtained is processed using Microsoft Excel so ftware and expert choice software. The results of the study using the Expert Choice Software application showed that the first rank was Beat Sport CBS with a value of 0.514 or 51.4% next Vario 125 CBS with a value of 0.300 or 30.0% and ranked last 0.187 or 18.7%.