Popularity as an External Factor that Affecting the Usage of Mobile Banking BCA by Using Technology Acceptance Model (TAM)

Abstract

Following the enhancement of technology, there is a pressure to develop the existence system, includes on the banking industry. Almost banking company recently has launched their own m-banking, and continue the development to remain competitive. This paper aims to understanding the external factors affecting m-banking user acceptance. This study traces Technology Acceptance Model (TAM) each variable and examined popularity (P) as external factors in m-banking usage. P as proposed variable allegedly affecting the factors of accepting technology m-banking which is perceived usefulness (PU) and perceived ease of use (PEU).