The Research on the Comparison of Hanfu Fashion Short Videos on Douyin and Tik Tok

Abstract

Hanfu, also called "Han clothing" in Chinese, is the traditional clothing for Han Chinese people. As short videos media, Douyin and Tik Tok provide platforms for Hanfu enthusiasts. Hanfu on these applications illustrates different communication of Hanfu culture as for different audiences in China and other foreign countries. To explore an appropriate way of intercultural communication on Hanfu, the research adopted qualitative research by sampling related videos and comments from Douyin and Tik Tok. The media presentation of Hanfu fashion determines audience recognition of it. Through analysing the hottest Hanfu videos on Douyin and Tik Tok, it is found that Hanfu culture communications are considered to be on different stages for Chinese and individuals in other countries.