Infographics Effectiveness in Creating Environmental Awareness to Readers

Abstract

This paper is a collation of research methods and findings from academic papers that report on empirical research concerning the impact of infographics on readers. Research is taken from a range of disciplines; infographics, environmental and awareness. Over the past decade, environmental issues and environmental awareness have gained media attention. It gets coverage of various types and forms of media and our society is increasingly aware of the impact of our activities on the environment. The purpose of this paper is to see how visual media such as infographics can have an effective impact on the target audience on the importance of environmental awareness. Thus, the media has a huge role in influencing and making people aware of environmental issues.