The Changing Stereotypes of Librarian in Chinese Movies

Abstract

The representations of librarian in movies which is a main kind of media directly reflect and influence the audiences’ opinions on this profession. This paper analyzed the changing stereotypes of librarian from several aspects by the method of context analysis, and found out that with the information era coming, there presentations of librarian in the movie is also generally changing. These findings can help librarians explore and rethink the self-marketing and self-shaping.