Global Capitalism and Sustainable Growth. From Global Products to Network Globalisation

Abstract

From the beginning of 2010s and up to these years, a fourth phase of globalisation produced a structural change in networks competition. Over the last years, a neo-liberal spiral in the search for minimal production and marketing costs increasingly marked firms. As a result, companies are nowadays exposed to socio-environmental forces on a vast scale, facing the new drivers of global capitalism that specifically regard Health; Energy; Food; Communication. This calls for a modern code of corporate social responsibility that clearly demonstrates the company’s global corporate responsibility in the overall framework of sustainable growth.