Impact of Knowledge, Entrepreneurial Attitude, and Competencies on Entrepreneurial Motivation: A Study of College Students

Abstract

This research aims to understand the main dynamics which enhance the entrepreneurial motivation among students of Faisalabad. The quantitative method explores the relationship between knowledge base, entrepreneurial attitudes, entrepreneurship competencies, and entrepreneurial motivation. A data of 150 respondents were collected from recognized universities of the Higher Education Commission (HEC) of Pakistan working in Faisalabad. The respondents were from banking and finance, commerce, marketing, business administration of public and private universities of Faisalabad. The Statistical Package for the Social Sciences (SPSS-21) analyzes the gathered data for descriptive analysis. The study revealed that the determinants of a knowledge base, entrepreneurial attitudes, and entrepreneurship competencies positively correlate with entrepreneurial motivation.