Komunikasi Lingkungan Pengelolaan Sampah pada Bank Sampah di Tangerang Selatan

Abstract

This research aims to describe waste management's environmental communication in the waste bank among South Tangerang stakeholders. This study used a qualitative descriptive approach where data were obtained from observation and in-depth interviews. Data analysis was done using a building explanation strategy where the researcher tried to explain the case by making a statement related to the phenomenon studied. The results illustrated the process of environmental communication on waste management in the waste bank community between its supporting stakeholders, brought together three interest actors, namely, the government (Environmental Office), collectors, and waste bank community. They formed a convergent communication model of mutual understanding and interdependencies that position the waste bank as a public issue in waste management.