Prensa online y tipos de lectores. Respuestas del público y lógicas de reconocimiento en los comentarios a las noticias del diario argentino La Nación

Abstract

This article examines, from a socio-semiotic perspective, the different response logics from readers to the enunciative strategy of an Argentine online newspaper -lanacion.com.ar, online edition of the daily La Nación-, through the investigation of recognition grammars present in the comments to the news media. As a result of the analysis of a total of 3578 comments from readers, constants were identified in responses from the audience to the enunciative strategy of lanacion.com.ar, and significant recurrences allowed inferring a set of recognition logics, namely, the discrimination of types of readers: Integrated faithful reader, excluded faithful reader, dissident reader, and critical reader.