Digital Transformation in Retail Industry: Impact of Skilled and Trained Personnel for Effective Utilization of Digital Tools for Successful Digital Transformation

Abstract

The research aims to discover various concepts and issues in the retail industry while implementing digital transformation programs. The use of technology in the business world, more so in the Indian retail sector, increases daily; thus, companies have to adapt to the new means of making the customers satisfied using technological tools and resources. Hence, the study concentrates on finding out various challenges Indian retailers face in incorporating the digital transformation process. Equally, the paper investigates the impacts of recruiting talented, skilled, and expert individuals for utilizing various digital tools used by retail companies in the digital transformation process. Moreover, this study employed a descriptive research design, gathering information from multiple participants and then analyzing and presenting the data. The study used a questionnaire and personal interviews as the primary methods of data collection. The study found that most retail companies consider hiring and retaining talented and experienced individuals for the successful running of the technological tools used in the digital transformation, aiming to meet the consumers' expectations and increase competitive advantage. Furthermore, most retail companies consider various technical mechanisms to eliminate the challenges arising from the high rates of expansion in the customers' preference and offer whatever customers need at the right place and time. The research provides a solution for various retailers dealing with multiple challenges experienced in the industry while incorporating digital transformations in their operations to meet consumer expectations. Notably, the research faces some limitations, such as assessing the respondent companies' financial trends to analyze the pattern of revenues concerning the digital transformation.