PERSEPSI PETANI BINAAN TERHADAP KEMAMPUAN KOMUNIKASI PENYULUH PERTANIAN SEBAGAI KOMUNIKATOR PERTANIAN (KASUS KABUPATEN LEBAK PROVINSI BANTEN)

Abstract

Abstrak Peran penyuluh pertanian sebagai komunikator pertanian tercermin dari kemampuannya dalam menyampaikan dan mensosialisasikan program-program pembangunan pertanian, inovasi dan informasi pertanian terkini kepada dan dapat diterapkan oleh petani, mampu memberikan solusi atas permasalahan petani, membantu percepatan arus informasi dan membantu petani dalam proses pengambilan keputusan dalam berusaha tani (Asdar et al. Abstract The role of agricultural extention as agricultural communicators is reflected in his ability to convey and disseminate agricultural development programs, innovations and up-to-date agricultural information to farmers to be applied, able to provide solutions to farmer problems, help accelerate the flow of information and assist farmers in the decision-making process (Asdar et al., 2018). It is hope to encourage farmers to be success, broaden their horizons and market-oriented, which requires agricultural counselor to always improve his abilities by mastering the latest agricultural information and innovations. The rapid development of information and communication