Application of Interactive Multimedia Installation Art in Display Design

Abstract

Currently, display design is no longer a pure exhibition of items with the development of science and technology as well as the society, which integrates the power of art and audience's participation and interaction. Based on this background, interactive multimedia art installation has been applied to display design. The article first introduces the background of the application of interactive multimedia art installation in display design, then summarizes the definition, development and advantages of interactive multimedia art, and lastly analyses how interactive multimedia installation art can be applied in display design.