Seeking “skilled, poised, fluent” verbal communicators: Aesthetic labor and signaling in journalism job advertisements

Abstract

Journalism job advertisements send important signals about valued skills and attributes. How such advertisements articulate journalistic expertise, including interactional expertise, has been studied, but signals about verbal communication usually have been overlooked. Little is known about how journalism employers define the most valued communication skills and the ideal journalistic voice. This signaling theory study explores expectations advertisements convey for how journalists should sound through a thematic analysis of U.S. journalism job listings (n = 510) specifying substantial verbal communication. Requirements for exceptional verbal skills and explicit calls for vocal clarity raise barriers to entry for journalists with speech disabilities or speech anxiety.