Consumer experience in tourist campsites of china-based on aseb grid analysis

Abstract

From the perspective of ASEB grid analysis, this paper explored the tourist experience of the camp consumers with the tourist camps as the carrier. ASEB analysis method was used to design the questionnaire from four aspects of activity, environment, experience and income. Online network survey and off-line field survey were combined to conduct questionnaire issuance and data analysis in order to construct the development strategy matrix of tourism camps. Results show that there are more male than female consumers in the camps. Word-of-mouth recommendation has become the main channel for tourists to obtain information. Most of the consumers in the camps are in the initial stage of consumption for the first time, and these consumption have multiple motivations. The choice of travel modes and places is mainly manifested in inter-provincial self-driving travel with family and friends. Combining with the unique characteristics and development status of tourist camps, this paper puts forward development strategies and suggestions for the development of tourist camps, and strives to achieve sustainable development of tourist camps.