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Analysing different aspects and dimensions of rebranding, what is the efficacy of urban rebranding strategies? The efficacy of rebranding through architecture

  • Barratt S
Fields: journal of Huddersfield student research (2021) 7(1)
DOI: 10.5920/fields.799
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Abstract

Rebranding strategies are fundamental to counteracting economic degeneration and improving the inter-city competitiveness of urban areas. Iconic architecture is often associated with brand identity...

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Barratt, S. (2021). Analysing different aspects and dimensions of rebranding, what is the efficacy of urban rebranding strategies? The efficacy of rebranding through architecture. Fields: Journal of Huddersfield Student Research, 7(1). https://doi.org/10.5920/fields.799

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