Visitors satisfaction monitoring using important perform analysis in Pindul Geoheritage-Indonesia

Abstract

The purpose of this study is to evaluate visitors' satisfaction with the image, attractions, and facilities provided by site management in Pindul geoheritage. Pindul geoheritage is considered successful, sustainable and get some recognition from the national and international organization. The significance of examining visitor perceptions and satisfaction is essential for understanding what positively influences people to travel to geoheritage and why some aspects are more important than others. This study is an explanatory study with a combination of qualitative and quantitative methods. The Important Perform Analysis (IPA) is used in this study for analysis. The result of the research is there is a difference in terms of overall visitor satisfaction during the visit the geoheritage between Yogyakarta and outside Yogyakarta visitors and through the importance and satisfaction analysis shows that the beautiful landscape was the most influencing aspect in attracting the visitor.