Journal Article

Student Satisfaction Guarantees: An Empirical Investigation of Student and Faculty Attitudes 1

  • McCollough M
  • Gremler D
Marketing Education Review (1999) 9(2) 53-64
DOI: 10.1080/10528008.1999.11488676
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McCollough, M. A., & Gremler, D. D. (1999). Student Satisfaction Guarantees: An Empirical Investigation of Student and Faculty Attitudes 1. Marketing Education Review, 9(2), 53–64. https://doi.org/10.1080/10528008.1999.11488676

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