Fresh Bucks: A Process Approach for Improving Supplemental Nutrition Assistance Program (SNAP) Matching Programs at Farmers’ Markets

Abstract

Supplemental Nutrition Assistance Program (SNAP) matching programs at farmers’ markets have been shown to increase access to fresh fruits and vegetables (FV) as well as improve food security among participants. Implementing SNAP matching programs in an efficient way is vital for sustainability and increasing access to fresh FV for SNAP participants. The Fresh Bucks SNAP matching program in Marion County, Indiana transitioned from using wooden tokens as incentive scrips to checks. This innovative approach streamlined administrative processes and reduced the wait time for vendors to be reimbursed. Surveys results indicated that the new form of incentive was positively received by vendors and participants. Implications for practice are provided.