Beyond state-owned banks: Evidence from Shanghai bank customers

Abstract

In light of a reformed and liberalized banking sector in China, this article sets out to examine the role of socio-demographic factors and customers banking experiences and priorities in customers selection of banks. As state-owned banks have long dominated the banking industry, the article also investigates the receptiveness of the Shanghai Chinese towards newer commercial banks, such as the joint-stock banks, and the penetration of foreign banks into China's banking industry. Comparing customers who use state-owned banks only and those who patronize joint-stock banks, it is found that education, income, age, occupation sector and location of hometown affects customers of state-owned banks only. Further, it is also found that state-owned banks remain dominant despite the opening up of the banking sector, and perception towards state-owned banks remains favourable. © 2012 Macmillan Publishers Ltd.